UAE Driving School
Urdu Meta ads that fill a driving school’s inbox

A large share of people taking driving lessons in the UAE are Urdu and Hindi speakers from Pakistan and India. The school wanted to speak to them in their own language and needed a steady flow of enquiries that its sales team could answer directly in chat.

We built and run a Meta campaign in Urdu across Facebook and Instagram that opens a chat straight with the sales team, so every result is a real conversation rather than a form fill. We keep testing creatives, audiences and placements, and move budget towards what produces the cheapest conversations.