Case study · New Zealand
The Flatpack Co.
Shopify store for NZ’s best-value beds
A fast, easy-to-shop Shopify store for a Dunedin bed brand that has delivered 15,000+ beds across New Zealand.
- Web Design & Development
- UI/UX & Product Design

The challenge
The Flatpack Co. sells bed frames, mattresses and bedroom furniture online only, so the store has to do the selling — clear products, easy comparisons and a smooth checkout on any device.
What we did
We built and customised their Shopify store on the Kalles theme: product ranges for bed frames, mattresses, headboards, drawers and bedside tables, comparison sections, bundle offers and sale campaigns. Klaviyo email capture, Afterpay and customer reviews are wired in so the team can run promotions without a developer.
Results
01Full product catalogue across five ranges
02Campaign-ready homepage and sale banners
03Email capture, reviews and buy-now-pay-later built in
04Mobile-first shopping experience
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